KRS - CRM - Customer Relationship Management

CRM Support

Customer loyalty is the perfect union of well-considered customer incentives and advanced technology to support your program. Our advanced loyalty marketing cloud allows you to personalize interactions and market to your customers on whatever channel is most convenient for them.

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Participation

The best loyalty programs make it easy to participate. Our loyalty coaches work with you to design a program that includes frictionless participation (TM) as a program design. Programs with a low barrier to entry have up to 49% loyalty member penetration rate.

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Enrollment

Customers who love your program will want to participate more in your program; they enroll to do so. Our system is best in class and offers more enrollment options than any other system in our industry:

Toll free call center

Mail-in brochures

Light enrollment at the point of sale

Mobile enrollment channels such as SMS, Apple Pay, Google Pay and iOS/Android Apps

Website

QR codes and NFC signage

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Activity

KRS makes it effortless for loyalty members to identify themselves with every purchase.

KRS offers more loyalty member identifiers than any other system in our industry:

Mobile app with no taps to loyalty identity

Loyalty cards & key fobs

Telephone number

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Triggers

Our powerful Trigger and Action System allows you to trigger off of your customer behaviors and send offers, digital promotions, program updates, and customer status.

Our trigger system allows for advanced marketing automations through every stage of the customer journey.

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Keep members engaged through:

Tiered memberships or status based on visits, gallons, dollars, and customer behaviors

Instant prizes

Games that drive visits

Standard promotions (List of some good standard promotion examples)

Digital promotions which may be funded by your vendor's national advertising budgets

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Data Driven Decisions

Leverage your company's data to make the best possible decisions.

Compare your loyalty customers to your entire customer base

Measure participation rate, market basket size, fuel spending, and convenience store spend

Monitor the performance of your digital promotions and identify promotion opportunities

Monitor Scan Rebate and Tobacco program performance

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